Using Technology to Streamline the Real Estate Transaction

By Adam Long

As featured in Real Estate Magazine’s, Ask The Experts

It’s no secret that technology has profoundly changed the way we do business.

As business leaders and business owners, it begs the question: How can we embrace technology to streamline the real estate transaction?

Establish a Communication Plan

The way that people prefer to communicate can vary by age, location and a number of other factors.

Some clients want to pick up the phone and speak to a person. Others prefer to email, while younger generations often choose to communicate via text.

Find out what your clients preferred method of communication is and use it to help ensure that messages are being received so that you do not waste valuable time playing phone tag, sending emails that will be ignored or text messages that get lost in translation.

Make It Convenient

Consumers today want information right now. Odds are good that by the time a client reaches out to you, they’ve already done their online research on you, your company and your competition.

Build your website with options that are well suited for each client’s specific needs. Those who are in the research stage will benefit from a list of frequently asked questions and your bio. For those who have additional questions, prominently display your contact information and have a form they can submit. Capture clients who are ready to schedule a showing by using technology to let them schedule it online.

When HomeTeam Inspection Service began offering online scheduling, it made the process much easier for clients who were ready to book a home inspection. They no longer had to fill out a form and wait for a call back to see if there was an opening, and most importantly, they could easily schedule a time that was convenient for them.

Partner with Technology Leaders in Every Stage of the Process

Technology offerings like online signature of agreements, automated inspection reminders and digital report access are just a few of the ways technology can expedite the home inspection process.

HomeTeam provides a personal inspection dashboard that real estate agents can access to schedule inspections and view past inspection reports directly from an app on their mobile phone.

Recommending a home inspection company that understands technology will give you and your clients the information you need, when you need it.

Ensure the Smoothest Transaction Possible

When utilized properly, technology can work to strengthen communication, efficiency and partnerships, resulting in a positive experience for the client, which ultimately leads to something that technology cannot replace—repeat and referral business.